Newsletter Marketing

Welcome to Mills Group Multimedia’s Internet Tips and Tricks Newsletter for June 2000. Our newsletter shares our Internet trade secrets directly from the desktop.

In his excellent marketing book “Guerrilla Marketing” Jay Conrad Levinson explains that a company newsletter can be an effective marketing tool accomplishing two important things:


1.A newsletter keeps you in touch with your contacts on a regular basis. The old saying "if your not appearing, your disappearing” is all too true in business. A newsletter keeps you showing up which may give you an edge.


2.A newsletter establishes your business (in a subtle but effective way) as an expert in your field. Positioning is the key to marketing and a well written newsletter positions you as an expert in your field without coming off as pretentious or arrogant.

The goal of a newsletter is “to tell not sell” by providing interesting and useful information of value to your contacts. A newsletter should NEVER attempt to close a sale – that’s not the purpose. The purpose is to keep in touch by informing your friends and business associates about something in your field which is interesting and useful to them. An informative newsletter makes a great addition to any marketing campaign.

Have a great month of June and keep marketing!

Mills Group Multimedia’s Internet Tips and Tricks Newsletter is intended for our closest Internet friends only. If for ANY reason you do not wish to receive our Newsletter please contact us and we will take you off our mailing list.