http://internet-tricks.com/internettricks/rss.xml RSS Mode Trade secrets direct from Internet Man en-us 3/11/2010 3/1/2010 rss@internet-tricks.com rss@internet-tricks.com http://internet-tricks.com/tricks/Getting_A_Page_One_Listing_At_Google.htm There is marketing power in a top page listing at Google. Recently we were able to obtain a top page, free listing for a single-word search term for one of our clients. b1.8 million people see this se... http://internet-tricks.com/tricks/Gain_Traffic_By_Separating_Your_Site.htm A good way to gain exposure on the web is to divide your site into several little sites. I'm not talking about adding new pages. Just rearrange the pages you do have. For example, if you have a web... http://internet-tricks.com/tricks/Build_A_Brand_For_Each_Product.htm Branding your products with domain names is the best strategy there is. I've seen it time and time again - a business owner buys a domain name to brand his product, puts a small site there, and wham, ... http://internet-tricks.com/tricks/Show_Hide_Rollover_Trick.htm A popular web design technique shows and hides entire sections of your web page when you roll over a button. For example, you can have 4 icons (each a model car) on the left. When you put your mouse o... http://internet-tricks.com/tricks/Give_Your_Business_A_Spark.htm If your business needs a spark, consider is a landing page. A landing page is an infomercial on the net. It is a direct response ad. It attempts to close right on the web page. Additional pages and... http://internet-tricks.com/tricks/Page_Rank_-_Google_Juice.htm You wouldn't think computer gurus at Google would care about popularity. It's ironic, but they do. bSite popularity is the number one factor determining where you rank at Google./b Google uses a p... http://internet-tricks.com/tricks/Viral_Marketing_On_The_Internet.htm The latest thing on the Internet is called viral marketing. bViral marketing is using the Internet to attract massive attention for your business, your product, or yourself./b In his book, Dirty Littl... http://internet-tricks.com/tricks/Your_Site:_The_Most_Important_Feature.htm In her book Web Copy That Sells, Maria Veloso explains why a web site's headline is its most important feature. She explains that a good headline can make a site. She also explains that if the headlin... http://internet-tricks.com/tricks/Focus_On_What_You_Are_Not.htm The best marketing book I've read is called, Positioning, The Battle For Your Mind by Al Reis and Jack Trout. Their main concept is that every market has a dominant player - a company known for being ... http://internet-tricks.com/tricks/An_Easy_Way_to_Add_Video.htm Video can make a Web site. It takes it to the next level. bHere is an easy way to add video to your site./b This Web trick side-steps myriad technical difficulties. Here are the steps to deploying vid... http://internet-tricks.com/tricks/Eliminate_Form_Spam.htm Spammers will exploit any opening. Recently they've begun stuffing web forms with advertising messages. Our forms are intended for prospects and customers, not spammers. That's why you're seeing more ... http://internet-tricks.com/tricks/Three_steps_to_successful_web_marketing.htm Getting traffic to your site takes strategy. Before building a new web site, engage in a little planning. A site without traffic is a vanity piece. bTo draw traffic, follow these three steps./b If you... http://internet-tricks.com/tricks/Fishing_on_the_Internet.htm On the Internet users, like fish, move in schools. The idea is to drop your line into a school of fish. bIt is much, much easier to fish were the fish are, as opposed to dropping your line were they a... http://internet-tricks.com/tricks/What_is_Keyword_Density.htm Google uses keyword density as a determining factor in who ranks and who doesn't. Yet most designers don't even know what it is, let alone how to change it. This explains what keyword density is, why ... http://internet-tricks.com/tricks/iPhone_and_the_Internet.htm I'm an Internet man, first and foremost. I'm also a Mac guy. As a Mac guy, I'm intrigued with the IPhone. bThe IPhone is quickly becoming the dominant hand-held Internet device./b It is becoming a ... http://internet-tricks.com/tricks/A_Great_Deal:_Domain_Names_with_Dashes.htm This is a good time to get aggressive on the Internet. You should be thinking about domain names for your products and services. Setting up second, third, and fourth sites on your products may bring i... http://internet-tricks.com/tricks/Search_Term_Domain_Names_.htm Most of the time people pick a Web site name and then try to get people to come to it. A better approach is to bpick a name that has traffic built in./b When you put up your site, the traffic is alrea... http://internet-tricks.com/tricks/Getting_to_the_Top_of_Google.htm The top of Google is the holy grail of Internet marketing. Here's a tip on getting there: bPick keywords people actually use./b If no one searches on your keywords, no one will find your site, no m... http://internet-tricks.com/tricks/Recogition_in_the_Online_World.htm A high ranking at Google is essential for online success as the latest Search Engine research by Neilson Online shows: 1. Google owns a 59% share of the U.S. search market 2. Yahoo and Microsoft's... http://internet-tricks.com/tricks/Effective_Spam_Filtering.htm Spam gets through no matter how hard we try. bThere is always some guy that manages to get around the filters to invade your mailbox./b Now we're seeing the super spammer. They aren't satisfied with o... http://internet-tricks.com/tricks/Writing_Effective_Web_Copy.htm Creating Web pages is easy. Creating Web pages that sell is hard. Sales letters that work great in direct mail campaigns fail miserably on the Web. Crafting a Web page that converts viewers to custome... http://internet-tricks.com/tricks/Conversion_Ratio.htm A Web site must convert visitors to customers. If it doesn't convert, what is the point? The ratio of total visitors to converted customers is known as the conversion ratio. For example, if 100 people... http://internet-tricks.com/tricks/Hand-held_devices_-_the_NEW_Web.htm The Internet is expanding into a new genre: hand-held devices like the IPhone. Firms are springing up to design little, trimmed down Web sites specifically for hand held devices. A full sized Web s... http://internet-tricks.com/tricks/Passing_the_5_Second_Test.htm This is a great time to have a Web site. The lowered US dollar means increased buying power from outside the country - great news for companies with Web sites. However the Web site needs to convert vi... http://internet-tricks.com/tricks/Eight_Search_Engine_Rules.htm We all want our Web site to be Search Engine friendly but what exactly does that mean. Despite what you've been told it isn't that complicated. Here are eight tips that will bring prospects pouring in... http://internet-tricks.com/tricks/Snail_Mail_Spam_Filter.htm On the Internet we watch out for clients. We are constantly on guard against scammers. We use a firewall, spam filtering, and any other measure we can think up. On the Internet as in life, defense win... http://internet-tricks.com/tricks/Google_Sitemap.htm If Google offered you a way to move up would you take it. Well they do and few people know about it. It is called a Google sitemap. This isn't a regular site map people visit online. It is a specia... http://internet-tricks.com/tricks/Business_Names_and_Trademarks.htm Nothing succeeds like a great name. People with great names are popular and get promoted. Businesses with great names attract clients and succeed. A good name practically markets itself. A good nam... http://internet-tricks.com/tricks/Create_Web_Photo_Albums_Quickly.htm Every once in a while you'll find a great free offer on the Internet. So it is with software called JAlbum. People want to put digital photos on the Web - typically photos of events or a portfol... http://internet-tricks.com/tricks/Type_in_Traffic.htm Does it help to own more than one domain name? Technically the answer is no, multiple domain names do not translate directly into higher traffic. After all, people use search engines to find sites - o... http://internet-tricks.com/tricks/Outgoing_Mail_Server.htm Incoming and Outgoing Email are two independent systems. Usually both work through the same mail server, but not always. Incoming mail is easy. It takes just three settings: the POP mail server, us... http://internet-tricks.com/tricks/Put_Yourself_on_the_Site.htm The main page of your site is like the showroom window at a department store. It has to be compelling. Done properly it grabs your audience and draws them in. How do you do that? How can you engage pe... http://internet-tricks.com/tricks/FireFox_and_Internet_Explorer.htm Every now and then David really does beat Goliath. For years now Microsoft's Internet Explorer has been the only Web Browser available, basically since they overthrew Netscape about 10 years ago. Ever... http://internet-tricks.com/tricks/Video_on_the_Web.htm Do you want to stream video from your Site? Until now it's been complicated for two reasons: 1)There has been no clear favorite for video. Flash, Windows, Mac, and Real Media each compete with 2... http://internet-tricks.com/tricks/Internet_Usage_by_Region.htm You might think the United States is the most wired country in the world but you'd be wrong. It's Sweden. In Sweden 65 percent of the homes are connected to the Internet. In Canada 60 percent of the h... http://internet-tricks.com/tricks/The_Real_Value_of_a_Site.htm People are careful about who they hire. Now they've added a new pre-hiring test that we have to pass. It's called the Web Site legitimacy test. In today's wired world, when someone sees your name ... http://internet-tricks.com/tricks/Buying_Traffic.htm When is it worth it to buy clicks? The answer is not very often, unless you are super organized. There are two main sources for buying clicks: 1.Overture - they cover Yahoo and MSN br 2.Goog... http://internet-tricks.com/tricks/Eliminating_Spam.htm Dear $$$, Postage rates are going up making it more expensive than ever to advertise by direct mail. A direct mail piece costs roughly a dollar a piece. Contrast this with email. With email adverti... http://internet-tricks.com/tricks/Visit_Duration.htm We always focus on the quantity of people coming to our site, but never about the quality of their visits. A user that spends 20 minutes looking over goods and services is worth far more than one that... http://internet-tricks.com/tricks/Internet_and_Trust.htm A study by Princeton Survey Research Associates indicates, that only 29 percent of Internet users trust Web sites that sell products or services. Compare that with the 58 percent of survey respondents...