You web designer is makings decisions regarding your web site that affect your ranking. Their job is to design the site - visually and functionally. Much of what they do (such as deciding on file names) is arbitrary. It isn't done with web marketing strategy in mind. Something as simple as renaming a page's filename to a relevant search term can make the difference between showing up in Google or not.
As your site's owner and/or marketing specialist it is YOUR responsibility to insist that things get done properly to market your site. Don't think that because you are paying a web designer that they will do these (web marketing) things for you. Get this newsletter and get in tune with the thinking required to come up in searches. Google expects certain fundamental things from your site. Until you know what those are you have no way to direct and control your designer.
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