A Great Deal: Domain Names with Dashes

This is a good time to get aggressive on the Internet. You should be thinking about domain names for your products and services. Setting up second, third, and fourth sites on your products may bring in customers from other regions.

Most great domain names are taken. However domain names with dashes in them are still available. They aren't as desirable for company names, however they are perfect for representing products and services.

Google places a priority on domain names that contain keywords. If you want to bring in traffic, register a domain name on your product or service with dashes in it. In terms of traffic, dashes differentiate between keywords making them even more desirable than non-dashed domain names. For Google's purposes, a dashed domain name is perfect.

Here's an example:

1. We write a newsletter called Internet Tips and Tricks.
2. We host the old newsletters on our web site.
3. The collection of old newsletters form a web section of 100 hand-written web pages.
4. Google doesn't recognize our newsletters because they are buried on our company site.

Here's how to capitalize on the traffic:

1. Register internet-tricks.com (price: $10).
2. Set a (product based) site up. Create a main page and put the newsletters there.
3. Optimize the new site for the keywords Internet Tricks (already in the domain name).

The keyword phrase internet tricks gets 2,400 verified searches per month. This could mean a thousand visitors a month we didn't have before.

Look for keyword-dashed names with heavy traffic to brand your products and services. Set up 2, 3, or 4 sites around your business. Get aggressive with hyphenated keyword domain names.