Build A Brand For Each Product

Branding your products with domain names is the best strategy there is. I've seen it time and time again - a business owner buys a domain name to brand his product, puts a small site there, and wham, it becomes number one.

The company that brands products better than anyone is Procter and Gamble. If you're like most people you probably don't really know what they do. That's just how they like it. They are selfless about their company name but they brand their products like crazy. This approach - being selfless about your company name and fierce about branding your products - is the PERFECT approach to marketing on the Internet.

The idea is to develop a collection of brands, each independent and strong in its own right. This strategy has made Procter and Gamble one of the most powerful companies in the world. Procter and Gamble understands the power of branding. Here are a few of the household names under their umbrella: Bounty, Charmin, Crest, Dawn, Downy, Duracell, Gillette, Head & Shoulders, Nice n Easy, Olay, Oral-B, Pampers, Pantene, Pringles, and Tide.

Adopting a Procter and Gamble approach to Internet marketing is within reach of even the smallest companies. Here is how to do it:

1. Take a serious look at your product line
2. Buy a domain name for each product or service
3. Develop and deploy a small (3 page) web site for each one
4. Monitor and develop each site

Ten three-page product specific sites will outperform one thirty-page central site by far. Google likes them. Like a portfolio of stocks, if just one of these sites hits it big it can carry the entire operation. If half of them make it, you have a solid marketing foundation for the future. As the Internet develops your marketing will only get stronger.