Fishing on the Internet

On the Internet users, like fish, move in schools. The idea is to drop your line into a school of fish. It is much, much easier to fish were the fish are, as opposed to dropping your line were they aren't and try to attract them.

Fishermen with sonar have a big advantage. They just float around the lake until they find a school of fish and then drop their line into the middle of them. On the Internet your sonar is Google's keyword selector tool. Google's keyword selector tool (originally developed for paying Ad Word customers) tells you exactly how many searches were performed last month for a keyword. Like the fisherman's sonar, it verifies how many people are in the school of fish.

Here's how to use the tool:

1. Verify at least 2,500 searches were conducted last month before you commit to a search term.

2. Look up your company domain name and see how many people actually search for it.

3. Look up your products names and see how many people search for them too.

4. Buy domains names that have heavy search volume, are available, and can help you business - dashed or not. Use Go Daddy for this.

Here's the tool. For marketing it's the most important page on the web:

https://adwords.google.com/select/KeywordToolExternal

The Internet is a land rush and the land is domain names. Names with have heavy search volume lead directly to customer calls. These names are at the spot on the lake directly over the fish. Drop your line (build a site) on these names and you'll be in the middle of the fish. With a high-volume domain name potentially thousands of people will visit your site daily. With a good site on a good spot, the phone will ring. This is how the Internet marketing game is played.