Three steps to successful web marketing

Getting traffic to your site takes strategy. Before building a new web site, engage in a little planning. A site without traffic is a vanity piece. To draw traffic, follow these three steps. If you do this you will have customers, practically from day one:

Step 1 - Look up what you do at Google's Ad Word Keyword Tool

Go to the Google Ad Word Tool, put in what you do, and see what comes up. The tool will show 20 to 50 active keyword searches related to what you do. These are keywords that people actually use. Write down the keyword searches that:

a) Have 1000 monthly searches minimum and
b) Pertain specifically to what you offer.

Step 2 - Decide on your Web page filenames

Before doing any design work, decide on the filename of every page. Name the pages (ahead of time) using the exact search terms you found in Step 1. Use dashes or underscores between words. Layout your matrix of pages for the entire site based on the keyword searches you found - the searches actively being used.

Step 3 - Name your Page Titles

As you design, name the Page Title of each page the keyword oriented filename. As you assign your page titles, by mindful of keyword density. Keyword density means name the Page Title should match keyword phrase exactly, with no extraneous words. Even little words like "by" and "the" will count against you. Be strategic. Make sure your Page Titles have a keyword density of 100 percent.

When you're done you should have:

a) A collection of pages, each named with a keyword search term that gets a minimum of 1000 searches a month.

b) A page title for each page reiterating the keyword filename exactly.

c) That same keyword repeated in the body text, headlines, alt tags, meta tags, and linked text throughout each page.

Follow these 3 steps and your site will get recognition. This is how the Internet marketing game is played.

PS. The Ad Word tools is here: adwords.google.com/select/KeywordToolExternal